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Tiny Rocket

Problem solved

A complete digital transformation for a Dutch manufacturer of sustainable rocket stoves.

Client project
8 months
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01

A stove brand with no digital identity yet

Tiny Rocket builds near-smokeless, 90%-efficient rocket-mass stoves. No site, no account area, no mark — the brief covered all three.

Role

Brand identity + web design and development, solo

Scope

Logo, marketing site, customer accounts, stove configurator

02

A mark that reads efficient, not rustic

Reference → mark
Tiny Rocket icon, distilled from flame, fingerprint and timber references

Real flame — the combustion the stove is built around, and the reason the icon had to glow, not sit flat.

Tiny Rocket full logo lockup: flame icon beside the tiny ROCKET wordmark
#E95E1B
#263E31
#CEAB85
#9D8572
#F7F5F2
03

Let the product photography do the selling

Real rooms, real light, minimal copy.

Tiny Rocket stove installed in a tiny house kitchen, beside a staircase to the loft Cream-coloured Tiny Rocket stove with a heated bench, countryside view through the window
04

Everything after the sale, in one place

Orders, install instructions, warranty — plus a live 3D configurator: floor type, heated bench, ash drawer side, all reflected on the model and the price in real time.

Tiny Rocket product page with live 3D stove configurator: floor type, heated bench and ash drawer options updating the model and price
Leemfinish and leemverf finish picker section with colour swatches Full account dashboard: Hoi, MaedeTR, with orders, instructions and warranty-upload shortcuts
Log in into your account screen Tiny Rocket site shown responsively on tablet and phone mockups